Our Story

Ritual and Routine is about creating rituals that burn deeper than wax.

We exist at the intersection of two truths: emotional wellness needs anchors, and executive function needs structure.

What started as two separate paths—Ember Emotions (therapeutic ritual kits for emotional processing) and The Routinist (executive function coaching for adults with ADHD)—has merged into something more complete: Ritual and Routine.

Because we realized that you can't separate how you feel from how you function. The person struggling to get out of bed isn't just dealing with executive dysfunction—they're carrying unprocessed grief. The person who can't focus isn't just ADHD—they're drowning in loneliness. And the traditional wellness industry wasn't built for people who need both structure and softness.

The Bridge Between Knowing and Doing

Here's what we've learned: the gap exists everywhere.

It's the gap between knowing you're grieving and letting yourself feel it.
It's the gap between knowing you need to leave on time and actually walking out the door.
It's the gap between understanding what would help and having the capacity to implement it.

Whether you're struggling with emotional processing or executive function (or both), the pattern is the same: knowing isn't enough. You need tools that meet you in the gap.

That's what Ritual and Routine does. We build bridges.

You Don't Need Both. You Need What Works.

Come for the rituals. Stay for the rituals. You don't need coaching to benefit from a 10-minute grounding practice.

Come for the coaching. Stay for the coaching. You don't need ritual kits to build routines that finally work for your brain.

Come for both. If you discover that emotional regulation impacts your executive function (it does), or that solid routines create space for emotional processing (they do), we're here for that too.

Start where you are. Take what you need.

Founded by Someone Who Lives in the Gap

Ritual and Routine was created by Nicole, who spent decades stuck between knowing and doing.

She knew she deserved better than a marriage where she carried all the invisible labor while feeling invisible herself. It took 16 years to do something about it. She filed for legal separation in April 2024.

She knew her ADHD brain needed different systems than everyone else's. She knew grief and transitions needed processing. But it took her own breakdown—to create rituals that could hold that weight.

Nicole builds tools from lived experience, not theory. The routines she teaches are the ones that she leaned on heavily during the hardest years of her life. The rituals she creates are what reminded her she belonged to herself when everything else fell apart.

She's a single parent navigating 50/50 custody. She has ADHD and aphantasia. She's an entrepreneur running two businesses while rebuilding her entire life. She lives in the gap every single day. And that's exactly why the tools work.

What We Believe

The gap between knowing and doing isn't a personal failure.
It's a design problem. If the tool doesn't work for your brain, your nervous system, your actual life right now—the problem isn't you.

Emotional wellness and executive function aren't separate.
You can't function when you're emotionally flooded. You can't process emotions when your executive function is maxed out. But you also don't need to fix both at once. Start with what's most urgent. We'll meet you there.

Ritual creates space. Routine creates structure.
One anchors you when everything feels chaotic. The other helps you move through your day without burning out. You get to choose which one you need right now.

You belong to yourself first.
Not to your productivity. Not to your healing journey. Not to being "better." You belong to yourself exactly as you are, right now, in the gap.

Our Promise

We won't tell you to "just try harder."
We won't sell you solutions designed for brains that aren't yours.
We won't pretend a candle cures trauma or a planner fixes ADHD.

But we will offer you:

• Science-backed tools that actually work

• Rituals designed for overwhelmed nervous systems

• Coaching that honors neurodivergence

• Permission to start where you are

• A reminder that the gap is normal—and crossable

Start Where You Need To

Need emotional grounding right now?
→ Shop Ritual Kits — 10-minute sensory practices for loneliness, transitions, and anxiety

Need functional systems that actually stick?
→ Book Coaching — Personalized routines for ADHD brains and executive dysfunction

Not sure where to start?
→ Read Our Blog — Honest stories about living in the gap and what actually helps

Ritual and Routine.
We build bridges between knowing and doing.
Start wherever you are. Take what you need.